One aspect of digital media and sound/music that I have found interesting lately, are the musicians who have come forward claiming that their labels are pressuring them to go viral on TikTok. As we discussed in our class this week, TikTok has become an undeniably important tool for promoting music and going viral on TikTok is a main goal for many young artistic like Katherine Li. On the same note, established famous artists are also now being pushed to accomplish that same goal. Produce a song that goes viral on the platform. Linked here is a TikTok that musician Halsey made in May, trying to draw our attention to how ‘fake’ the marketing can be in the music industry. Showing that many established artists really do not like the ‘viral craze’ the app has on the music industry. Artists like Halsey claim that they have felt a push from their labels to either make a song only for the goal of going viral or to grow their following on the platform. Halsey went as far as m...